To be 100% committed to our vision and mission. We earn money through promoting fair trade principles. We run sustainable non-profit programs. Both of these are meaningful, purposeful core businesses for us. We act ethically and we do no evil
To be professional, effective and initiative-taking. Achieve more and more with optimal costs. To be lean and nimble. Take responsibility and be precise. Use common sense. Make endless improvements and innovations
To be user-centric, improve loyalty, safety, and emotional connection with our brand. Relentlessly develop the team and hire the best people. Inspire personal growth. Maintain inclusivity, meritocracy, mutual support and respect in the team, along with honesty and direct feedback. Contribute to users' and the team's happiness